Details
We are looking for an innovative and polished writer and marketer to own our end-to-end content strategy which includes our blog, social media, email marketing, webinars, and video. The Digital Content Marketing Specialist will be part of marketing’s growing demand generation team.
This is a fantastic opportunity for someone looking to grow their career in digital marketing. As a startup, the right candidate will be able to wear many hats and adapt to a fast paced environment. This role will include extensive project management, editorial oversight, and strategic thinking.
What you’ll get to do
- Develop and execute a content strategy to drive brand and product awareness
- Produce various types of content including blog posts, landing pages, videos, and emails
- Own social media calendar from post creation to visual asset creation for promotion
- Build out our webinar plan and work with other teams to source speakers, create presentation decks, lead dry runs, and execute webinars
- Edit content produced by other members of the team to ensure consistency
- Report on content marketing campaigns to analyze and measure effectiveness
- Create and pitch articles to relevant third-party platforms
- Partner with our content agency to ensure articles align with our overall strategy, digital campaigns, and SEO goals
- Work closely with product, sales, and other departments to develop content ideas
What we’re looking for
- Bachelor’s degree in English, Journalism, Marketing or related field
- 2+ years experience in marketing or content related roles
- Excellent communication and writing skills with the ability to craft narratives around data
- Knowledge of personas and how to leverage insights to create impactful messaging
- Sharp attention to detail with exceptional project management and organizational skills
- Strong collaboration skills including the ability to work cross-functionally
- Comfortable seeking out constructive criticism and acting on peer feedback
- Willingness to take initiative and think ahead to avoid missteps
- Experience with Hubspot, Salesforce, WordPress and other marketing systems is a plus
- Must have relevant content samples
About the SimpleLegal Marketing team
The SimpleLegal marketing team is a close knit group that takes a highly collaborative approach to drive success across the department and organization. This particular role will work closely with each segment of marketing: Demand, Product, Customer, and Operations. We’re looking for someone who “plays nice in the sandbox” and truly takes pride and ownership of their work, results, and how it impacts marketing as a whole.